October 29th, 2019: Characteristics of Products Exercise Sheet / Product Element Note #2 / Full Sized PPT |
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Understanding Branding Worksheet / Full Sized PPT / Canadian Brand Reputation Worksheet
"Stripped Out" Logo Quiz / Hidden Meanings in 40 Popular Logos Link / Worksheet
Logo Quiz #2
Packaging Note / Packaging Note Solution Full Sized Presentation |
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Find packaged good (2 marks) Identify product (1 mark) Identify the brand (1 mark) Reproduce current logo, done by hand 8 x 11 (3 marks) Redesign the logo, explain what you did (10 marks) Make a change to either the product itself or the packaging to enhance the consumer experience (10 marks) If you change both, you’ll get a bonus of five marks.
Whats Happened to Packaging Lately? / Innovative Packaging
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